yello's stylist training
timeline
apprentice (2-12 months)
our apprenticeship program is the first step into your timeline at yello. this is a mandatory phase that can be as little as 2 months and last up to 12 months, depending on experience. in this phase you'll learn about yello, meet the team, and be introduced to our stylist standards which is a key measurement into moving through our timeline quickly.
junior stylist (6-12 months)
you're free to spread your wings and fly... with guidance...
in this phase, you're now taking paying clients and making 50% off of every service provided at a slightly discounted 'junior' pricing structure (about 10-15% less than our standard pricing). this is your opportunity to shine while improving on the skillset listed in our stylist standards.
commission stylist (24 months)
this is the phase where you've met or exceeded all stylist standards and can begin charging full price for your services, as well as select which services you would like to provide. tired of new client haircuts? turn them off, you'll have full control of your services and schedule.
independent stylist (optional)
"i-n-d-e-p-e-n-d-e-n-t do you know what that mean?" sorry, love that song.
this phase is totally optional in our timeline because it's not for everyone. as an independent contractor, you'll no longer receive a paycheck from yello, instead every dollar is deposited directly to your bank account and on the first of the month you'll write us a rent check for your chair and a check for your color. this means you're responsible for setting aside roughly 30% of everything you earn for taxes.
don't let that scare you, it also means you have the opportunity to earn a lot more money. this phase is the reason we started yello in the first place, because we wanted to give our stylists the opportunity to earn a great living. we make it a pretty easy transition, the only difference is that you need to save for taxes.
we still provide:
-booking system
-point of sale
-color and backbar
-capes
-laundry
-reports on how much to save for taxes based on your actual earnings
-drinks for your clients
-emotional support (free of charge)
the only thing you'll have to provide in this phase is your own foils and gloves (which might even change in time). you will also be responsible for filling your own schedule and rescheduling your own clients if you have to call out.
apprentice instructor
ready to take on more? earn extra income or reduced rent by becoming an apprentice instructor. you'll be responsible for training and evaluating apprentices based on the stylist standards. You'll be responsible for determining when they are able to move to a junior stylist under your supervision.
stylist standards
consultations
time management
color theory
hair cutting
washing
blow drying
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booking out
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marketing
you are your own brand. the things you've gone through, places you've traveled, your hobbies, clothes you wear, the way you talk, food you eat and everything in between makes up your brand that people can connect with.
maybe you already have a huge network of friends (aren't you so popular), but if you're like me your friend list ends at your family, couple old friends from school, and your dog. this means it takes more than just word of mouth.
this doesn't mean go make a logo, come up with a clever name, and stick to a boring brand guide—that doesn't seem genuine. it also doesn't mean you need to print out 1,000 business cards and go around handing them out, that's just old school and annoying. no need to change anything, except maybe that fear you have of posting on social media. like me, i have this weird relationship with social media that doesn't feel genuine. we get it, but it doesn't have to be that way, after all this is the best way to build a great clientele—and fast.
be genuine, post that you do hair on your personal pages. let your followers know that you do hair and that you also have a life outside of work with other hobbies, we all do. there's no need to hide your personal account behind your hairbymack with a few followers. after all, why would you follow a hair account? sounds boring.
instead, make it part of your hair process to take a before picture (doesn't have to be great, in fact the key is to make it look bad), and then ask to take some after photos and don't be afraid to position your client in areas where the lighting is great, maybe direct them on how to flip their hair, smile, and make a cute video out of it. all of this helps,
love going
we want you to showcase that. building a genuine relationship with a client isn't always possible, let's not kid ourselves, some people are just horrible clients (pro tip, don't rebook them). however, if you build your personal brand (and i don't mean coming up with a logo and a brand name), instead be you. post that you do hair on your socials and toss in a develop genuine relationships, and focus on truly connecting with your clientele, you'll be able to grow fast and probably make a lot of friends along the way.
